Weekly Newsletter - 12.11.2024

SPONSORED BY

EVENT OF THE WEEK 📅

EDITOR’S PICK 🎯

How Your Confidence Crisis is Costing You Sales – And How to Stop It

Practical Tips by Kate Philpot from Getty Images

Ever felt like a fraud in a client meeting, worrying that you'll be exposed? You're not alone. Imposter syndrome can impact anyone, especially in sales, where confidence is key.

Kate Philpot, VP of Global Sales Enablement at Getty Images, and Camille Kempell, Business Development Director at Hive Perform, recently had an eye-opening conversation about overcoming self-doubt and building lasting confidence. They shared actionable strategies that go beyond managing imposter syndrome and help you build your career and maintain consistent performance.

Kate and Camille discuss:

• How imposter syndrome impacts your sales confidence and performance.

• Practical tips to speak up and combat self-doubt.

• The power of preparation to build lasting confidence.

• Why tracking your wins is essential to shifting your mindset.

• How mentorship and sponsorship can fuel your growth in sales.

Want to hear more? Get all their insights now and watch the recording now.

INDUSTRY INSIGHTS 🌐

Choosing the Best Platform to Engage Your Beauty Industry Audience

In the dynamic world of the beauty industry, professionals must strategically engage with their clientele to thrive. Whether a hairstylist, salon owner, or brand representative, understanding the most effective platform to connect with your audience is crucial. The industry demands versatility, often requiring individuals to juggle multiple roles. Thus, selecting the right communication method is paramount.

Social media has emerged as a powerful tool, allowing professionals to showcase their work and reach a broad audience. Platforms like Instagram and Facebook offer visual appeal and direct interaction, making them popular choices. Alternatively, newsletters and text notifications provide a more personalized touch, keeping clients informed and engaged with regular updates. These methods can foster a sense of community and loyalty among clients.

A recent poll by Beauty Launchpad highlights the diverse approaches within the industry. As the new year approaches, an opportune time for professionals to evaluate their current methods and consider new strategies. By aligning their communication platforms with their audience preferences, beauty professionals can enhance their reach and impact, ensuring continued success in a fast-paced environment.

Gisou London Pop-Up: A Strategic Move to Boost Brand Engagement

Gisou is launching a five-day Christmas pop-up in Covent Garden to boost brand growth and community engagement. The event will feature an exclusive Crystal Edition of their Honey Infused Hair Oil and other limited products. This strategy follows successful activations in the US, Amsterdam, Paris, and London.

P.Louise TikTok Live Strategy: A Blueprint for Sales Success

P.Louise’s remarkable success in TikTok live shopping underscores the transformative potential of this emerging sales channel. In a 12-hour live session, the brand achieved an impressive $2 million in sales, setting a record on TikTok Shop. This achievement was driven by the sale of over 96,000 items, including the popular Makeup Mystery Box and other key products. Founder Paige Williams has cultivated a strong community of followers, leveraging TikTok platform to offer exclusive deals, with some products priced as low as $1. This strategy not only boosted sales but also expanded the brand reach to new customers.

The rise of live shopping on TikTok is reshaping how brands connect with consumers, offering a more interactive and personal shopping experience. With around 5,000 live shopping sessions daily, TikTok Shop is rapidly growing, and 2025 is anticipated to be a pivotal year for this trend in the UK. As more sellers join the platform, the emphasis is on creating engaging and authentic live sessions that resonate with audiences.

INDUSTRY NEWS 📰

LR Health & Beauty Drives Growth with New Products and Strategies

LR Health & Beauty, a leader in digital social commerce in Europe, has reported a robust sales growth of 7.2% in Q3 2024, reaching EUR 69.4 million. This growth is primarily driven by the successful launch of the LR ZEITGARD Signature make-up line and a strategic realignment of the career plan for sales partners. The new cosmetics line, consisting of 19 high-quality products, has been well-received, meeting the increasing demand for premium make-up solutions. This launch marks one of the most successful in the history, underscoring its commitment to innovation and market responsiveness.

The realignment of the career plan has attracted a significant influx of new sales partners, enhancing the growth trajectory. This strategic move offers greater security and attractive incentives for sales partners, fostering independence and career development. LR Health & Beauty is also preparing for future growth with a new logistics center in Ahlen, enhancing efficiency and scalability. These initiatives position the company for continued success in the coming years.

Estée Lauder Board Member Retires Amid Leadership Changes

Richard Parsons retires from Estée Lauder Companies board after 25 years due to health reasons. His departure marks a significant leadership change, alongside new appointments like Stéphane de La Faverie as CEO. Parsons contributions to governance and ESG initiatives were pivotal. A successor has not been announced yet.

YOUR FEEDBACK MATTERS🗳️