Weekly Newsletter - 11.13.2024

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EDITOR’S PICK🎯 

Faster, Smarter, and More Effective: AI-Driven Sales Enablement

Laura Keith, CEO of Hive Perform, champions the transformative power of AI in sales onboarding. In a recent post, she highlights the success story of Fospha, one of Hive Perform's earliest adopters - 3 outcomes in record time.

INDUSTRY NEWS📰

Black Friday Beauty Sales Surge Expected This Year

Beauty sales are set to soar this Black Friday, with web traffic expected to jump by 48%, trailing only fashion and electronics. Brands like Marks & Spencer and Sephora are gearing up for major traffic spikes.

With fierce competition from affiliate-driven news sites, strategic online visibility is essential. Ensure your brand stands out with targeted campaigns and optimized digital storefronts to capture the beauty rush.

INDUSTRY INSIGHTS🌐

Revieve launches first generative AI solution built exclusively for beauty

Revieve, in partnership with Google Cloud, has launched a generative AI solution for the beauty industry. The Next Gen AI Advisor series offers personalized beauty experiences through AI Skin, Makeup, and Hair Advisors. It enhances consumer engagement and personalization by leveraging zero and first-party data for tailored recommendations.

Social Media Strategies for Boosting Ecommerce Sales in 2025

Social media is transforming ecommerce, with platforms like Instagram and TikTok becoming critical for product discovery and direct sales. By 2024, ecommerce sales are expected to exceed $6 billion, with social networks playing a major role. Tools like Instagram Shops and Pinterest Shoppable Pins streamline the buying process, letting users shop without leaving the app.

For brands, trust and engagement are key. Over 50% of Gen Z researches brands on social media, and 70% of consumers plan to buy from brands they follow. Engaging content, user-generated testimonials, and influencer partnerships can nurture these relationships.

Leverage social commerce tools like TikTok Shops and Meta Shops, and use social listening to understand your audience and refine your strategy. With the right mix, you can boost sales, enhance customer loyalty, and tap into the growing power of social commerce.

Coty Lowers Profit Forecast Amid Slowing Beauty Product Demand

Coty has lowered its annual profit forecasts due to declining demand for beauty products in key markets like the US and Australia. Consumers are prioritizing essentials over cosmetics, impacting mass-market sales. However, Coty's prestige fragrance line, including Burberry Goddess, saw a 9% sales increase.

TODAY’S EVENTS 📆

Webinar with Roderick Jefferson - The Godfather of Sales

📅 Wednesday, November 13

⏰18:00 - 19:00 PM GMT

Support your sales team beyond onboarding with "Ever-Boarding." Join expert Roderick Jefferson to learn how AI can personalize coaching, foster continuous learning, and accelerate sales ramp-up through data-driven processes.