Weekly Newsletter - 10.23.2024

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INDUSTRY NEWS 📰

e.l.f. Beauty Calls On Consumers, Companies to Make Positive Impacts

E.l.f. Beauty's "Dupe That" campaign encourages companies and consumers to make positive impacts. The initiative highlights democratizing beauty access, promoting kindness, and supporting diversity. E.l.f. showcases its efforts through media and social platforms, emphasizing its commitment to a brighter, inclusive future for all.

Justine Skye Talks TikTok Shop Obsessions, Drugstore Skin Care, and Mouth Taping

Justine Skye, known for her glowing skin, partners with Cetaphil to simplify skincare routines. She shares her journey from using multiple products to focusing on essentials like cleansers and serums. Skye also discusses her TikTok shopping habits and emphasizes happiness as a key aspect of self-care.

Square Rolls Out New Partnerships and Features to Enable Beauty and Wellness Sellers

Square has partnered with SalonCentric and introduced new features to support beauty and wellness sellers. These enhancements include integrated tools for sales growth, client personalization, and efficient operations management. The collaboration aims to provide beauty professionals with comprehensive solutions, streamlining their business processes and enhancing client experiences.

INDUSTRY INSIGHTS 🌐

Driving Successful Route to Market in Cosmetics Industry

Cosmetics brands face unique route-to-market challenges compared to FMCG brands due to the complexity of their products. The industry primarily operates through two channels: retail and salons.

• Retail requires a focus on beauty advisors, product visibility, and consumer education to drive growth

• Salons demand a nuanced approach involving onboarding, pipeline management, and relationship building

Each channel has distinct processes and KPIs, necessitating tailored strategies.