Weekly Newsletter - 10.09.2024

Sephora and Rare Beauty Unite for Mental Health Support

Author

Zihan Lyu
October 09, 2024 • Estimated Reading Time: 4 minutes

Editor’s Pick 🌟

In the busy world of retail cosmetics, standing out and driving customer loyalty is key. AI is helping beauty brands tailor their approach to customer engagement, drive repeat sales, and improve in-store and online experiences.

In our eBook, "AI in Sales: Turning Big Promises into Big Wins," discover how beauty and cosmetic brands are leveraging AI to:

  • Personalize sales interactions and improve cross-selling and upselling

  • Deliver real-time product recommendations and insights for reps

  • Optimize customer journey touchpoints for higher conversion rates

See how AI can enhance your sales team’s performance and increase customer retention.

🔗 Read the full ebook here.

Industry News 💄

Sephora and Rare Beauty partner for World Mental Health Day, pledging product sales to the Rare Impact Fund. This initiative supports youth mental health services globally. Founded by Selena Gomez, Rare Beauty promotes self-acceptance and mental wellbeing. The campaign highlights beauty's role in fostering mental health awareness.

Este Lauder announces leadership changes in North America as Mark Loomis retires after 28 years. Tara Simon and Amber English will succeed him, focusing on regional growth and digital transformation. This shift aligns with Este Lauder's strategy to address market challenges and enhance profitability.

The Beachwaver Co. is transitioning from its digital success on TikTok Shop to retail, launching in Target and other stores. Founded by Sarah Potempa and her sisters, the brand initially focused on direct-to-consumer sales but now aims to expand its product assortment and reach a broader audience in physical stores.

Sephora's expansion in the Middle East, starting in 2007, has fostered growth for indie beauty brands like Huda Beauty and Fable & Mane. The region's unique market dynamics and cultural nuances offer significant opportunities for brands willing to invest in understanding and adapting to local preferences.

Sales Intelligence is a Contentive publication in the Sales & Marketing division