Weekly Newsletter - 10.02.2024

Editor’s Pick 🌟

Ever wondered what 5,000 real sales conversations could teach you?

We just dropped a mini ebook, Spilling the Beans, and it dives into exactly that.

Forget theories there - this is real-world wisdom from sales pros. In a team of 900, Hive Perform uncovered the key conversations driving a 47% boost in performance.

How? It all comes from continuous learning and practice, right in the flow of work.

You’ll learn:

• The 10 ingredients behind those high-performing sales convos.

• Why everyday practice beats experience alone.

• How to turn tacit knowledge into scalable performance gains for your whole team.

Seriously, you don’t want to miss this one. It’s a quick read that'll leave you rethinking how you approach sales performance and team learning.

🔗 Get your copy here

Industry News 💄

Beachwaver Co. Returns to Retail with Target Launch

The Beachwaver Co. is transitioning from its digital success on TikTok Shop to retail, launching in Target and other stores. Founded by Sarah Potempa and her sisters, the brand initially focused on direct-to-consumer sales but now aims to expand its product assortment and reach a broader audience in physical stores.

AKT London Secures $10 Million for US Retail Expansion

AKT London, a British natural deodorant and body care brand, has secured $10 million to expand its US retail partnerships. This investment will help the company launch into three major retailers and develop new products, aiming to transform into a performance-led personal care brand. US sales now constitute a third of its business.

Industry Insights 🔮

Holiday Marketing Strategies for Beauty Brands in 2024

Beauty brands are gearing up for the holiday season with strategies like spotlighting secondary products, repackaging existing kits, partnering with like-minded brands, and starting deals early. They focus on agile supply chains, exclusive product launches, valuable content, and rewarding loyal customers to stand out in a competitive market.

Why Beauty Brand Founders Decide to Close: Insights and Lessons Learned

Entrepreneurs in the beauty industry share their experiences of closing their brands, highlighting challenges like burnout, financial strain, and evolving personal goals. They emphasize the importance of sustainable business models, community support, and the value of transitioning rather than quitting, offering insights for future ventures.