Weekly Newsletter - 1.22.2025

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EDITOR’S PICK🎯

Set Your Sales Hires Up for Success in 2025 and Beyond

As the new year begins, so do fresh opportunities to grow your sales team. But onboarding isn’t just about the first 90 days—it’s about setting the foundation for long-term success.

Hive Perform sat down with Roderick Jefferson, a leading voice in sales enablement, to explore how companies can improve their onboarding strategies. His insights focus on ensuring every sales hire is prepared to perform, not just adapt, throughout their journey.

Want to ensure your new hires are equipped to hit their targets and thrive? Don’t miss this must-read eBook that could get you 40% of the way to sales success in 2025.

INDUSTRY INSIGHTS 🌐

Cosmetics Sales Leaders Must Strategize for the Post-TikTok Sales Shift

As the platform’s future hangs in the balance, beauty executives and experts lay out how to navigate the coming weeks and months. Industry leaders like Pauline Oudin and Yuriy Boykiv highlight the urgency of enhancing channels such as email and SMS to maintain direct consumer engagement. Brands like Dieux and Hair Syrup are pivoting focus, reallocating ad spend, and executing experiential marketing to sustain consumer interest and drive sales.

Adapting to new digital platforms presents critical opportunities. Instagram Reels and YouTube Shorts become valuable tools, while emerging spaces like Lemon8 and familiar avenues like Substack and Tumblr offer fresh grounds for engaging storytelling and fostering customer loyalty. The analysis of TikTok content, prioritizing user-generated content and adapting to platform-specific demands, becomes a tactical necessity for sustained growth. Micro-influencers emerge as key players, offering authentic connections and trust with engaged followers.

Rebuilding revenue streams is pivotal amidst this transition. As substantial portions of TikTok brand views involve financial investment, there’s an imperative for strategic reallocation to authentic campaigns across diverse platforms. Aligning with distinct platform cultures, harnessing micro-influencers, and recalibrating budget strategies are essential for sustaining competitive advantage. Confidence in a post-TikTok environment will empower brands to thrive, optimizing sales performance through tactical adaptation and leveraging robust platforms.

Cutting-Edge Beauty Innovations Unveiled at CES 2025 Revolutionize Skincare and Wellness

The Consumer Electronics Show (CES) 2025 highlighted the growing importance of AI in beauty tech, with K-beauty brands leading the way in innovation. L'Oréal's Cell BioPrint emerged as a notable development, bringing personalized skincare assessments to the forefront. This device, utilizing proteomics, analyzes skin's biological and chronological age, offering targeted skincare strategies. Meanwhile, Medicube's Booster Pro offers spa-quality treatments with microcurrent and LED therapy, demonstrating a shift towards home-based professional skincare.

Amorepacific's AI-powered WANNA-BEAUTY AI and Samsung's MICRO LED Beauty Mirror exemplify the integration of AI in beauty tools, enhancing skincare personalization and analysis. These technologies cater to consumer demand for efficient, data-driven solutions, underscoring the convergence of beauty and tech. Shiseido's Skin Visualizer and KOSÉ Corporation's MR Makeup Experience further illustrate the industry’s commitment to inclusive and dynamic experiences, offering users advanced diagnostics and interactive makeup applications.

Withings' Omnia Smart Mirror and L'Oréal's SYNC emphasize beauty's accessibility and integration with wellness, highlighting a trend towards holistic self-care and assistive technologies. CES 2025 reflected a move towards comprehensive solutions that blend beauty, health monitoring, and adaptability, illustrating the cutting-edge nature of these innovations and their potential to redefine consumer experiences in skincare and beyond.

EXCLUSIVE REPORT 📰

Beauty Marketers: Seize the $1.2 Trillion Social Commerce Boom in 2025

Social commerce is expected to generate over $1.2 trillion globally by 2025—transforming how brands connect with consumers.

To help DTC Beauty marketers like you stay ahead, The Beauty Broadcaster has created the Social Commerce Trends and Predictions for 2025 report. It’s packed with insights you can act on right away, including:

• Emerging 2025 trends shaping the future of online selling beauty products

• Strategies to grow your beauty brand’s presence and revenue

• Key predictions to stay competitive in a changing market

Join over 1,000 DTC beauty marketers who’ve downloaded the report—share your thoughts with us!

INDUSTRY NEWS 📰

Vegan Cosmetics Market Growth Driven by Ethical and Environmental Concerns

The Global Vegan Cosmetics Market size was valued at $19.43 Billion in 2023 and is projected to reach $31.73 Billion by 2032, growing at a CAGR of 5.6% from 2024 to 2032. Growing demand in Asia and Europe highlights emerging market opportunities, driven by increased awareness and preference for ethical products.

Amazon, TikTok Drive More Beauty Sales Online, Yet In-Store Shopping Retains Dominance

Amazon’s convenience and TikTok’s trend-driven influence are accelerating online beauty sales. TikTok captivates younger audiences with viral recommendations, while Amazon’s subscriptions drive customer loyalty. Yet, in-store shopping remains the top choice, as consumers prioritize trying products and seeking expert advice. Brands are responding by merging online and offline experiences, offering virtual try-ons and social media integrations to enhance both convenience and personalization, meeting the demands of today’s beauty shoppers.

K-Beauty Trends Transforming Skincare in 2025 with The Future Ahead

Beauty Industry Unites to Combat Waste with Landmark Initiative

The Sustainable Beauty Coalition is taking bold action to combat waste in the beauty industry with a groundbreaking new initiative. Aiming to reduce the environmental footprint of beauty products, the coalition is rallying brands, manufacturers, and consumers to embrace more sustainable practices. The initiative focuses on tackling waste at every stage, from the manufacturing process to packaging and disposal, while championing innovation and collaboration. By addressing these critical issues, the coalition is setting a powerful example and paving the way for a greener, more sustainable future in beauty.

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