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- Weekly Newsletter - 09.25.2024
Weekly Newsletter - 09.25.2024
$1B investment in Olsen twins' label and new State of E-Commerce H2 2024 report
Sales Intelligence
September 25, 2024 • Estimated Reading Time: 4 minutes
Industry News 💄
Dubai-based Huda Beauty is considering selling its Kayali fragrance division, with Goldman Sachs advising. This move could allow Kayali and Huda Beauty to operate independently and enable the Kattan family to buy out TSG Consumer Partners' stake. The sale aligns with the beauty sector's consolidation trend and rising cosmetics spending.
The Wertheimer brothers and Francoise Bettencourt Meyers have invested in The Row, the Olsen twins' fashion label, valuing it at $1 billion. Other investors include Imaginary Ventures and Saint Dominique Capital. The Olsen sisters will retain majority ownership. The Row is known for its luxury collections and exclusivity.
Industry Insights 🔮
Men's grooming has expanded beyond traditional shaving and showering, driven by social media and celebrity influence. Skincare, haircare, and hygiene products are seeing significant growth, with men increasingly seeking products tailored to their needs. The U.S. men's grooming market is projected to grow at a CAGR of 8.3% through 2030.
Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:
📱 How the major platforms' KPIs have trended in 2024, and where you should be investing.
🚀 How to access Paid Social's huge scaling potential.
✨ The most effective Google channel of 2024.
🎯 Full-funnel strategies for Meta, TikTok and Snapchat
These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential.
The global cosmetics industry is growing at an impressive and increasingly competitive pace. According to Euromonitor International, the sector is expected to reach $670.8 billion by 2024, with an annual growth of 9%. The USA dominates the landscape, with an anticipated 5% growth in 2024, amounting to $135.7 billion, followed by China.
The cosmetics industry is constantly evolving, driven by innovation in ingredient technology and packaging. As consumer expectations shift towards more sustainable, functional, and effective beauty solutions, brands are exploring new ways to differentiate themselves and capture market share. In 2024, several key breakthroughs in ingredient technology and packaging trends are reshaping the future of beauty products.
Sales Intelligence is a Contentive publication in the Sales & Marketing division