- Sales Intelligence: Cosmetics
- Posts
- Weekly Newsletter - 09.18.2024
Weekly Newsletter - 09.18.2024
Can the beauty industry sustain its growth?
Consumer Goods
The global beauty industry grew 10% in 2023, driven mainly by price increases rather than volume gains. Future growth is expected to stabilize, with a focus on sustainable strategies. Key regions like Asia-Pacific and categories such as skincare and fragrance will continue to drive market expansion through 2028.
Beauty Industry
Dove celebrates 60 years of its Beauty Bar with the "Beauty Never Gets Old" campaign, promoting the normalization of aging. The campaign features real women over 60, challenging societal pressures to look young. Dove encourages public participation by sharing Beauty Bar memories on social media.
Business Retail
Global cosmetics makers face significant challenges in China as economic slowdown and consumer preference for domestic brands impact sales. Estee Lauder's market value has plummeted by three-quarters since early 2022, while Shiseido and L'Oréal also experience declines. This trend signals broader economic concerns for foreign brands.
Business & Retail
Renna, a new beauty and self-care retailer, has opened at ROYALMOUNT in Montreal. The 36,000-square-foot store offers a holistic shopping experience with over 175 brands and five distinct self-care realms. Renna aims to set new industry standards with personalized services and an in-house medical aesthetic clinic.
Market Analysis
The U.S. prestige beauty market grew by 8% in H1 2024, reaching $15.3 billion. Fragrance sales led with a 12% increase, driven by both high-end and affordable products. Makeup and skincare also saw significant growth, while hair products excelled online. Younger consumers and premiumization are key drivers.
Sales Intelligence is a Contentive publication in the Sales & Marketing division