Weekly Newsletter - 04.09.2024

Business

Retail Media Networks: Driving Growth at Sephora and Ulta Beauty

Retail media networks (RMNs) are rapidly growing, with Ulta Beauty and Sephora leveraging first-party data to drive sales. Ulta's UBMedia and Sephora Media offer brands targeted advertising opportunities. Emerging brands can benefit from cohesive strategies across Amazon, Ulta, and Sephora, enhancing ROI and customer engagement through integrated retail media efforts.

Marketing Digital

Preparing Beauty Brands for a Potential TikTok Ban

A potential TikTok ban in the US poses significant challenges for beauty brands, particularly in content creation and audience engagement. TikTok has become a powerhouse for short-form, visually striking videos that captivate today's audiences, especially in the beauty and personal care sector. According to mid-year 2024 data from FastMoss, beauty products are the most popular category on TikTok, making the platform indispensable for many brands.

With the US government considering legislation to ban TikTok unless its parent company, ByteDance, divests ownership, beauty brands must prepare for a future without this influential platform. TikTok has responded by filing a lawsuit to block the law, emphasizing that the ban would devastate seven million businesses. Small beauty brand founders have also voiced their concerns, highlighting the potential impact on their operations.

To navigate this uncertain landscape, beauty brands should explore alternative platforms and strategies. Social media experts suggest diversifying content across multiple channels, such as Instagram Reels, YouTube Shorts, and emerging platforms like Triller. By doing so, brands can mitigate the risks associated with a TikTok ban and continue to engage their audience effectively.

In conclusion, while a TikTok ban presents challenges, it also offers an opportunity for beauty brands to innovate and adapt. By leveraging other platforms and refining their digital strategies, brands can maintain their market presence and continue to thrive in a dynamic digital landscape.

Beauty Industry

Dolly Parton Launches New Cosmetics Line with Lipstick Collection

Dolly Parton has launched Dolly Beauty, a new cosmetics line starting with the Heavens Kiss Lipstick collection. The line features four shades and will expand to include other beauty products. Available exclusively on Dolly Beauty's website, the collection will be in stores next year.

Business News

Unilever Considers Selling Two Skincare Brands Amid Restructuring

Unilever is considering selling its Kate Somerville and Ren Clean Skincare brands, part of its Unilever Prestige division. This move follows significant internal changes, including leadership departures and job cuts, aimed at streamlining operations and focusing on core brands. Unilever has not confirmed these reports.

Retail Analysis

Online Cosmetics Sales Surge: Economic Implications and Consumer Trends

Online cosmetics sales surged 8.8% year-over-year, outpacing other sectors. Experts suggest this trend indicates consumers are splurging on affordable luxuries amid economic uncertainty. Increased spending on cosmetics, especially post-pandemic, reflects a desire for small indulgences. Retailers are advised to leverage this trend through targeted marketing strategies.